Magazine Biz

A Small Town Mindset Creates a Personalized Home-buying Experience

Family owned and operated builder Hall Quality Homes has created a reputation of customer satisfaction through their community mindset

By Abby Pittman

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Alaska offers a multitude of winter activities, and is a very attractive area for outdoor enthusiasts.

When you are located in the North Pole and temperatures can reach a record low of -79.8˚ F, high quality insulation and weatherization is an absolute necessity. Hall Quality Homes, based in Matanuska-Susitna Valley, Alaska, recognizes the importance of creating sustainable, tightly-insulated homes that can withstand extreme weather in their newest development Stone Creek.

“Our homes are all built very air tight, which increases the energy efficiency of our homes by 20 percent,” Jess Hall, President of Hall Quality Homes explained. “This has a tremendous effect on comfort and reduces the size of the heating system. All the penetrations through the exterior walls, such as the electrical outlets, are sealed to reduce air drafts coming through the home. We use high-density batt insulation in the walls and R-50 in the attics. The furnaces we install are 95-96.1 percent efficient and sealed combustion. We also install an air-to-air heat exchanger in all our homes. Every home has excellent indoor air quality, reduced heating bills and built for comfort.”

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A popular Alaska homebuilder, Hall Quality Homes focuses on the customer experience when creating homes.

As a leader in their area for energy efficiency for the past 26 years, Hall Quality Homes recognizes the value that sustainability brings to their customers, and also to their environment. They are, after all, located in a picturesque state, with natural wonders around every corner.

“Alaska is an outdoor lover’s dream!” Rebecca Gamble, Vice President of Hall Quality Homes exclaimed. “There are so many activities during the winter, from downhill skiing at Alyeska Resort, to backcountry and cross country skiing only miles away from Stone Creek in Hatcher’s Pass. Snow machining trails are all over the state and we have Denali National Park only a three-hour drive away. Events such as the iron dog and Iditarod start right in the Mat-Su Valley and are easy to get to from our Stone Creek subdivision.”

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Stone Creek offers various customizable floor plans on large 1-acre lots.

All those natural wonders don’t distract this company from providing the best possible product for their customers. “We are constantly researching and learning about new and better ways to improve the homes we build,” Gamble said. “We attend NAHB’s International Builders Show every year and our local home builder meetings to bring the best energy efficiency to our homeowners. We strive to balance superior energy efficiency and affordability.” Stone Creek offers the best from the results of that research to the benefit of future residents.

Development for Stone Creek began in 2015, with full build out expected in the next couple of years. Stone Creek offers varying floor plans to appeal to all buyers, but doesn’t skimp on the land. With no lots smaller than 1 acre that include varying terrain such as an abundance of trees, old hay fields, or even a bluff lot with gorgeous mountain views, Stone Creek can appeal to a wide range of buyers. “Stone Creek is in a great location,” Hall explained. “There are great schools nearby, the commute to Anchorage is very simple with only two stoplights in between home and the highway, and it is located in the middle of Palmer and Wasilla. Stone Creek has a small community feel to it, with many culde- sac’s and each phase presents a different impression.”

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Energy-efficiency is a high priority for Hall Quality Homes as one of the leaders in the area.

With three phases planned, Stone Creek offers both variety and community – a trait that differentiates them from other builders. “We don’t want our houses to look the same, so we are always searching for new ideas to make the exteriors have varying elevations, even for the same floorplan,” Hall said. “On the exterior we have been doing a lot of cedar shakes and beautiful open beam cedar front porches and posts. Interior we see a lot of vinyl plank flooring, all tiled showers and hard surface countertops. We offer a lot of features in our homes as standard, and make sure to talk with homeowners about all their options to make a house their home.”

As a family based company from small town and rural Alaska, Hall Quality Homes focuses on customer satisfaction – it’s not just about turning out house after house, it’s about providing a home for someone within a local community. By providing the building, developing, and design aspects for the homes, Hall Quality Homes has the opportunity to provide individual tastes and needs to their customers.

All homes at Stone Creek offer Energy Star appliances, as well as other eco-friendly options.

Hall Quality Homes not only offers individualized attention to their buyers, but also offers eco-friendly options. Things like Energy Star appliances are fairly common place at this point, but other energy efficient options include HVAC and programmable thermostats, such as the Nest thermostats, high density insulation to keep utility bills down, and the option to include LED lighting and/or smart home technology. Buyers have many chances to make their homes more sustainable during the building phase – a great appeal for buyers who love even a little bit of control during the tumultuous time of buying a home.

By focusing on providing the best possible experience and home to buyers within their community, Hall Quality Homes has managed to make a name for themselves in Alaska. Because they build from a community mindset, Hall Quality Homes has created personal relationships with their consumers, and in turn has received higher satisfaction for their customers. Next up for Hall Quality Homes will be a new community once again in the Mat-Su Valley, similar to Stone Creek, though this development will offer community water.

For more information on Hall Quality Homes, please visit

Abby Pittman is the Editor for Builder and Developer Magazine. She may be reached at

To view this feature in the magazine, please click here.

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