Magazine Biz

Welcome to the Newest Age of Active Adult Living

Baby Boomers, young at heart, find an attractive new residential start at Altis, Pardee Homes Inland Empire’s new 50+ lifestyle community

By Abby Pittman

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A Southern California real estate developer [Walt Disney] once said, “You don’t build it for yourself. You know what the people want, and you build it for them.” Pardee Homes has followed through with that sentiment in creating Altis, its first 55+ residential community in Beaumont, California.

“It is the connections made and experiences shared by those who will reside in this one-of-a-kind community that will ultimately define life at Altis,” said Mike Taylor, Division President of Pardee Homes Inland Empire. “Modern designs and innovative approaches to shared amenities are just the start.”

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Altis seeks to appeal to the Boomer generation, offering spacious living plans, and dynamic indooroutdoor space.

“Creating a transformative community like Altis required a great deal of research and exploration,” Taylor said. “It’s not only about the dedication to getting the designs and approaches to amenities to the highest level possible, it’s also about meticulously matching the property’s personal, community and aspirational components to the dynamic Boomer buyer of today.”

Altis will comprise 704 homes ranging from the low $300s through the mid $400s. Each of the four distinct home collections at Altis — Vita, Avid, Mira, and Elan — offers fresh, modern designs, energy-efficient features, and open, personalized floorplans. Ranging from 1,473 to 3,094 square feet, the single-story homes come with 2 to 3 bedrooms, 2 to 3.5 baths and 2-bay garages. Additionally, the comprehensive LivingSmart® program seamlessly blends the design, development, construction, and operation of these high-performing homes to provide healthier, more comfortable living environments with lower operating costs.

The 16,000-square-foot VuePoint residents’ club will serve as an engaging extension of the homes. An impressive range of energizing and entertainment spaces await Altis residents with nearly 3,000 square feet of covered patios, a great room with a DIY bar, a billiards lounge with liquor lockers, a state-of-theart fitness center, a wellness studio equipped for everything from massage therapy to integrative medicine, a Movement Studio with on-demand fitness classes, and flexible multi-purpose rooms.

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The open floor plans greatly appeal to buyers who want space for living and entertaining.

Pardee Homes’ expert approach at Altis is based on the strategic development plan of parent company TRI Pointe Group, which incorporates the key concepts of vitality, adventure, connectivity, and style. Boomers are many in number and major in discretionary income, controlling more than 60 percent of it in the United States, but developers must really dig deeper to get to know the customer and give them a reason to move.

“Most Baby Boomers aren’t doing the stereotypical Florida or Arizona migration of decades past,” said Deborah Blake, founder of The Ipsum Group and consultant for Altis and TRI Pointe Group. “In fact, many think they will ‘age in place’. The onus is on the developer to get it right with a comprehensive and compelling package based on both lifestyle and home.”

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Altis works hard to appeal to their 55+ buyers by researching their demographic extensively.

Taylor added, “Our research showed that thoughtfully designed, consumer-centric amenities are critical to the success of 55+ communities. The Pardee Homes team worked tirelessly to create a community carefully optimized for that discerning demographic and its mobile, engaged lifestyle.”

According to Blake, young Boomers seek open, singe-story floorplans with lots of windows, large backyard patios, substantial storage, and opportunities to personalize. While staying on top of trends is vital, there are limits to the broad-stroke approach. To address the needs and aspirations of its first 55+ consumers, Pardee Homes Inland Empire is creating an advanced design studio to help consumers customize their ideal space. Residents are provided with features and options that sync with their unique sense of identity and style.

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Altis offers multiple floor plans, pictured above is Plan 1 from Elan.

Connection and engagement are critical, whether it be customizable home features, community amenities, or essential services such as groceries, healthcare, and banks. Blake emphasizes close proximity to authentic and diverse urban settings and convenient access to dining, entertainment, transportation, and other options that make a community seem central to one’s life.

When place-making is done right, the development is the center of attention as well. That means design that brings people together, including parks for Boomers and their grandkids, or trails such as the Altis Paseo Trail system that connects the VuePoint to surrounding neighborhoods. The top-notch amenities at Altis mean residents are always close to fitness, wellness, relaxation and customer service.

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Below shows the master bathroom for the Mira Plan 3 house, with an open bath concept.

Boomers have always had knowledge and wherewithal but are now bringing a new energy to the places they live, work and play. “Aging in America is a thing of the past,” life coach and author David Essel wrote in early 2018, and the November grand opening of Altis attended by more than 2,200 people would certainly back that up. Sales have been so brisk that the first three phases of homes have been released for each of the four home collections.

Per usual, Pardee will offer their normal Living- Smart® program for their homes, including their HealthSmart®, EnergySmart®, EarthSmart®, and WaterSmart® packages. Of course, buyers can choose to upgrade based on their preferences and needs.

Abby Pittman is the Editor for Builder and Developer Magazine. She may be reached at apittman927@gmail.com.

To view this feature in the magazine, please click here.

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